Blog
Notes on redesign, speed and search
Practical writing for American business owners deciding what to do about their website - what it costs, what it should do, and how to tell whether it is working.
- Pricing
How much does a website redesign cost in 2026?
Most U.S. small businesses pay between $3,000 and $15,000 for a professional redesign. Here is what actually moves that number, and what should make you walk away.
9 min read - Redesign
15 signs your website needs a redesign
Websites rarely fail loudly. They decay - a broken form here, a slow image there - until the phone is quieter than it should be and nobody can say why.
8 min read - Strategy
Website redesign vs new website: how to choose
Redesign keeps the foundation and changes what visitors see. A rebuild replaces the foundation. Picking wrong costs either money now or money every month afterwards.
7 min read - Lead generation
Why your business website is not getting leads
Traffic without leads is a conversion problem, not a marketing problem. Here is how to find the leak before you spend another dollar on ads.
8 min read - Design
Modern web design trends for 2026 (and which to ignore)
Some 2026 trends make sites measurably better. Others cost you a second of load time to impress other designers. Here is the split.
7 min read - Performance
Website speed optimization: a practical guide
Speed is the cheapest conversion improvement available to most businesses. Here is the order to work in, and why images are almost always the answer.
10 min read
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